Context: SchoolMobile app2025
REGARD
Mobile game I conceived and led, where friends' answers grow a 3D ecosystem in each player's image.
- Year
- 2025
- Type
- Mobile app
- Team
- Team of 4, project lead
- Stack
- Unity
- Mobile
- Project management
- Persona
- Customer journey
- Marketing
- Classes
- Designer
About the project
REGARD is a tutored second-year project of my engineering degree. I imagined the concept, the school accepted it as a project, and I led the team as project manager.
It is a mobile app built in Unity to get to know each other better, between friends, at parties or with family. Players answer a questionnaire, and the answers create a 3D ecosystem unique to each person: a planet that reflects how the others see them.
Alongside the product, the team built its go-to-market strategy in three weeks: a study of existing social games, a persona, the customer journey from awareness to recommendation, an Instagram content calendar, a paid acquisition plan and SEO.
Key points
- Original concept, pitched and accepted as a school project
- Project management of a team of four
- Market study, persona, customer journey and marketing plan